Leveraging off our success at the BRW Dealbook Awards and our status of CPA Knowledge Partner, Secure Parking sponsored the Business Breakfast at the 2011 CPA Congress - the largest annual gathering of finance, accounting and business professionals in the southern hemisphere – in November 2011.
The Business Breakfast featured Heidi Middleton and Sarah-Jane Clarke, founders of fashion label sass & bide presenting on the topic – ‘the power of partnership in building an iconic brand’. Chief Financial Officer of Secure Parking, Allison Yeoland also gave a short presentation on Secure Parking and the similarities between the business and sass & bide in terms of history, passion and market vision.
Over 650 accountants attended the highly sought-after event and each received a promotional pack from Secure Parking including an offer to ‘audit’ their current parking costs and identify more efficient parking solutions. One lucky attendee of the Breakfast also walked away with a SLR camera as part of the door prize provided by Secure Parking.
“Our decision to sponsor the CPA Conference was recognition of the continuing commitment that the business has to conducting Best Practice Accounting” said Ms Yeoland. “We were provided with the opportunity to align our brand with the amazing story of sass & bide and I am positive that all attendees walked away from the breakfast inspired by the feats of Heidi and Sarah-Jane.”
